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Papers On Air & Aviation
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JetBlue Case Study
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This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discusses the condition of the airline industry, the profitability of the industry and uses a pest analysis to examine the macro environment. The strategies of JetBlue are then examined at firm, business and operational levels and compared to strategies of competitors. With an understanding of the industry and the firm the writer goes on to suggest potential future strategies. Each of the suggested strategies is analysed and recommendations made for viable future strategies and how they may be implemented. The bibliography cites 10 sources.
Filename: TEjetblue.rtf
Labor Relations Law for the Airline and Railway Industries
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This 3 page report
discusses labor law, the Railway Labor Act of 1926, labor law, and the rights of airline
and railroad workers. Bibliography lists 3 sources.
Filename: BWrailar.rtf
Labor Unions at Delta, Southwest, Northwest, and Continental Airlines
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This 6 page report
discusses the airline industry and the relationship between four airlines -- Delta,
Southwest, Northwest, and Continental Airlines -- and the unions representing their
employees. Current issues and concerns related to union representation and labor
negotiations with these airlines are presented. Bibliography lists 10 sources.
Filename: BWairuni.rtf
Lockheed Martin Tactical Aircraft Systems’ Advantages
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An 8 page paper discussing how this company consistently retains its competitive edge. The company instituted computer-aided production techniques long before it was commonplace, saving 20 percent of the former production costs of their aircraft. The world commercial aircraft
market is expected to experience high growth rates into the next century, and LMTAS is working now to increase their commercial production from 20 to 40 percent of their total
sales in anticipation of that growth combined with reduced defense spending. LMTAS operates in a realm far beyond what most businesses will ever achieve in size, but all
businesses can learn from their approach to their method of operations. It appears to be company policy to stay ahead of competition rather than to chase it. Bibliography lists 14 sources.
Filename: Lockheed.wps
Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings
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This 16 page paper examines the potential future of the airline industry, looking at the political, economical, social and technological influences that may impact on airlines planning, Two no frills low cost airlines are then considered assessing the way that they are performing within this industry, and how looking at how they may deal with the future, the products that they sell and compares the firms financial performance between the years 2004 - 2008. The bibliography cites 25 sources.
Filename: TEeasygerman.rtf
Love at Southwest Airlines
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A 3 page paper discussing some of the “secrets” of Southwest Airlines’ success, including its unique position as consistent winner of the “triple crown” of aviation that includes best ontime performance, fewest baggage complaints and greatest customer satisfaction. Southwest Airlines still remains the one that other carriers want to emulate. The old, established airlines that tried to prevent Southwest from operating in the past now want to learn the company’s secrets so that they put them into practice themselves. Bibliography lists 4 sources.
Filename: KSmgmtSthwstLove.rtf
Macroeconomic Influences on the Airline Industry
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This 6 page paper examines the impact of different influences in the airline industry. Written in 3 parts the first part of the paper provides an analysis of the key factors that determine demand and supply in the airline industry. The second part critically evaluates the implications for the ‘traditional’ airline industry of the increased market presence of low cost airlines such as Ryanair, Easy Jet or Jet2. The third part then
Considers what ‘traditional’ airlines can do to preserve and expand their market share and survive in the long run. The bibliography cites 7 sources.
Filename: TEairmacec.rtf
MACROECONOMICS AND THE AIRLINES
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This paper attempts to examine the macroeconomics of the airline industry, taking into account how each leg of the industry can impact passengers and economics. Discussions include the economic viability of the hub-and-spoke system, as well as the impact of unionized employees and rising energy costs on ticket prices. Bibliography lists 4 sources.
Filename: MTecoair.rtf
Management At Three Major Airlines
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A 9 page paper discussing the similarities and the management philosophies of American, United and Delta. All old, established companies, they are the three leaders of the US airline industry in terms of total revenues. Neither was profitable until the federal government authorized air mail by private carrier in 1925, and all three operate with only an uneasy peace with their pilots. The paper asks whether any of the three practices TQM, and concludes, based on the company-as-hostage stance of the pilots, that they do not. Bibliography lists 12 sources.
Filename: 3Airline.rtf
Mandatory Retirement At Age 60 For Airline Pilots / Safety Or Discrimination ?
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This 17 page research paper examines the issue of mandatory retirement for all American airline pilots at age 60. The writer includes background information and a detailed statement of the problem.
Filename: Pilot60.rtf
Marketing Air Freight On The Internet
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A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.
Filename: Airfreit.wps
MARKETING AND AVIATION
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This 6-page paper discusses marketing in the airlines and aviation industries, the changes it has undergone, consumer perception, competition and frequent flyer programs. Bibliography lists 5 sources.
Filename: MTmaravi.rtf
Marketing at American Airlines
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A 7 page paper discussing the approaches that American Airlines is taking in marketing itself in early 2004. Long-haul carriers still have not fully recovered from the aftermath of the 9/11 attacks and the recession that followed, and American Airlines maintains some attractive offers. Most offers are attractive only to rather narrow market segments, however, and some co-branding efforts are more hype than substance, such as an alliance with Discover card that gives consumers the ability to apply for “rewards” certificates at the rate of 0.25 to 1.0 percent of non-gas purchase expenditures. American is offering more than 100 promotions at the present time, but only a few have any real value for the consumer. Bibliography lists 9 sources.
Filename: KSairMktgAm.rtf
Marketing Audit of Boeing
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A 24 page paper providing a marketing audit of Boeing's commercial aircraft business. Boeing's market currently is in upheaval in many respects as four major US airlines are operating under Chapter 11 bankruptcy protection and those that are not are facing excruciating pressures. The US market is in transition, but much opportunity exists in other parts of the world as the US market settles out. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, strategies, sales efforts and marketing information. Much of the success of its 777 and 787 models will depend on the airline industry regaining health. The US economy continues to strengthen, and as it does, air travel is likely to increase, and airlines in other parts of the world appear to be in better financial health. All of this will positively contribute to Boeing's success with both its foundation products and its new ones. Bibliography lists 10 sources.
Filename: KSmktgAudBoe2.rtf
Marketing Audit of Boeing’s 7E7
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A 15 page paper discussing Boeing’s newest product line. Introduced in April 2004, after six months of offering the product for sale to customers Boeing has orders for only 62 planes rather than the 200 it expected in 2004. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, sales efforts and marketing information. The airline industry continues to lose money each quarter, but economic conditions continue to improve. Recommendation in the executive summary is for Boeing to increase its sales efforts to enable it to take full advantage of first-mover advantage. Bibliography lists 4 sources.
Filename: KSmktgAudBoe.rtf
Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf
Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf
Marketing Low Cost Airlines in the UK – The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf
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